Means End Chain Model Relating to Samsung Essay Example for Free

mode End Chain Model Relating to Samsung EssaySamsung Electronics Relating to the Means End Chain ModelMeans End chain Model explores the connection between consumer and product through the construction of a simple associative network between concrete and vacate product attributes, functional and psychosocial consequences linked with product use and finally consumers instrumental and terminal values.Product Attributes expresses the impressions or characteristics of a product or service. Concrete attributes think of to the physical characteristics. They have a tangible reality where the consumer can experience directly. Abstract Attributes argon non material product characteristics that are intangible and cannot be go through directly by the consumer. When coming to a purchase decision of Samsung Electronics people first go for the impression, that is the concrete attributes like Easy touch system truthful and Lighter ProductsRange of VersionsEtcThen comes to the Abstract Attr ibutes likeUser FriendlyPerformanceValue for MoneyAfter sale servicesEtcConsequences are prohibitedcomes or the benefits that the consumer can have when the product is purchased. Functional consequences are the tangible outcomes of a product that the consumers usually experience directly and immediately. Psychosocial consequences refer to the knowledge about the mental and social outcomes of product use.After the purchase of Samsung Electronics the consumer will experience that the product has the following features Bright Color with realistic imagesGood QualityEasy to showEtcThen the consumer will experience the psychosocial consequences such as SatisfactionEntertainmentMoved out to the latest trendsEtcValues are peoples kind life goals. They also involve the effects associated with such goals and needs. Instrumental Values are preferred modes of conduct or ways of behaving Terminal Values are preferred state of being or broad psychological status.The instrumental values of a c onsumer after the purchase of Samsung Electronics are StatusStanding out from a crowdGood ChoiceEtcThe instrumental values of a consumer after the purchase of Samsung Electronics are HappinessPeace in Mind because of the outmatch selectionEtcMeans End Chain is a unique marketing technique to understand and deliver on consumer behavior. WHY? A simple interrogative sentence coupled with some intelligent probing can accomplish a pool of beneficial information that the marketers can use to target anywhere from an stainless demographics or to a particular segment.