Viral Marketing of FMCG Using Social Media Essay

Viral Marketing of FMCG Using Social Media - Essay ExampleAnother important area of this study get out be primary look for. According to me primary research will play an important role in this study. Viral merchandise is a new balance of marketing and there is less number of companies which extradite actually made use of this marketing tool. Moreover, directly receiving the feedbacks from the companies which employs viral marketing technique to improve backing process will assistance to address the questions in a better way. Hence, I have decided to conduct a primary research with the help of questionnaire and semi structured interview. For this reason I have decided to visit an FMCG company which is already using viral marketing to promote their goods. After a handful of research I found there are very less number of FMCG companies which has already makes use of viral marketing techniques, however companies such(prenominal) as P & g and Unilever uses it to some extent. Hence, for this study I will select Unilever to assess the importance of viral marketing for FMCG business (Lowell, 2012). I have decided to psycheally visit the company to record the feedbacks of the respondents. In order to reach the respondents I will seek assistance from some qualified person who has prior hold of the FMCG industry. The respondents of my study will be the marketing managers of Unilever. It is hoped that the marketing managers will be able to provide selective information pertaining to the effectiveness of viral marketing for their company. The total hear size for this activity will be 10 and the data collection instrument will be semi structured interview. However, I also believe that viral marketing is a topic which is also related with information technology. Hence, I have decided to approach...After a handful of research I found there are very less number of FMCG companies which has already makes use of viral marketing techniques, however companies such as P & g and Unilever uses it to some extent. Hence, for this study I will select Unilever to assess the importance of viral marketing for FMCG business (Lowell, 2012). I have decided to in person visit the company to record the feedbacks of the respondents. In order to reach the respondents I will seek assistance from some qualified person who has prior experience of the FMCG industry. The respondents of my study will be the marketing managers of Unilever. It is believed that the marketing managers will be able to provide information pertaining to the effectiveness of viral marketing for their company. The total sample size for this activity will be 10 and the data collection instrument will be semi structured interview.However, I also believe that viral marketing is a topic which is also related with information technology. Hence, I have decided to approach the IT team of Unilever, to get further information about the area of concern. The IT department will be mainly approached to know about the technicalities and cost associated with viral marketing. On the basis of the findings a feasibility digest of viral marketing technique will be carried out. The total sample size will be 10 and the data collection instrument will be questionnaire. Finally, on the basis of the findings I will draw a conclusion by addressing the research question.