Research Methodology (different forms of participant observation) Essay

Research Methodology (different forms of participant observation) - Essay ExampleThis is not to say that quantitative methods atomic number 18 not using upd in plain operations. However, during a covert operation mostly quantitative methods are use as qualitative method demands the direct and conscious involvement of the participants during a test. (Banerjee, 2005) unmatched of the primary ways in which overt methodology is defined is in terms of its difference from the so-called pure sciences such as physics, chemistry, biology etc. Its use of theory and methodology is, then, closely related to this distinction. Academics of merchandise often emphasize what too many of us are utterly obvious, that there is no proof in the theater of operations of merchandise sciences. This is because marketing not only deals with fiscal variables but also it deals with humanity, which is inherently transient. Taking this element of transience into consideration marketing scientists has to us e not just quantitative but also qualitative methods of study. (Fletcher, 2005)A Qualitative method of study differs from the usual quantitative methods (used in the study of pure sciences) in the sense that it tends to be far more subjective. This is in sharp contrast to the methods used in pure sciences which are exclusively objective. The interrogation methods for marketing are a combination of both quantitative and qualitative methods. ... ms of such data and not in terms of the terminology used in ordinary sciences this broader outlook is far more applicable in the study of social sciences. In keeping with the methodology employed in marketing interrogationes the theories too are formulated and used keeping in mind that they arent necessarily applicable to all conditions. Be it psychology, history, political science or economic science human events are most likely to influence the rules which define the basic theories of a marketing subject. Success in the field of marketing enquiryes apprise therefore be achieved if and only if it is understood that the subject has no space or opportunity for water-tight methodologies or theories. (Berkowitz, 2004)It can always be stated that Qualitative research is a process that includes interpretative paradigm under the measures of theoretical assumptions and the entire approach is based on sustainability that is depended on peoples experience in terms of communication. It can also be mentioned that the total approach is based on the fact that reality is created on the social formulations. It can also be mentioned that the basic sign of qualitative research is instrumented towards social context under normal circumstances where it would be possible to interpret, decode and describe the significances of a phenomenon. The entire process is operable under the parameter of interpretative paradigm that can minimize illusion and share subjectivity under contextualization, authenticity and complexity of the investigati on. (Rigby, 2005)The basic advantages of qualitative measures are multifold. Firstly, it presents a completely realistic approach that the statistical analysis and numerical data used in research based on quantitative research cannot provide. Another advantage of